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Recorder's Notes for The San Diego Natural History Museum Core Challenges | Programs | Exhibits | Research | Management/Leadership | Funding | Others
Session #4 began at 8:35. Ms. Chandler greeted everyone wishing all a Happy New Year and said she was looking forward to the continuation of the strategic planning. Dr. Hager continued, saying that 2001 was a good year. The Museum opened, fund-raising was good and projects were on target, and that today this session represented the most important one of the strategic part of the planning process. Dr. Hager said, "Leadership is making sure the ladder you're climbing is against the right wall." This is the "leadership day." He said there was likely good news to be announced at a later time and said that the SPT members need not feel restrained by budget and funding constraints. He compared this point in time of the Museum to the earlier strategic planning process in 1992 and said that was what brought the Museum to where it is today. Dr. Hager introduced the "Economic & Demographic Data Representing the San Diego Region" prepared for the Museum by Campbell Mithun. Dr. Hager also introduced an analysis done by Ms. Willet regarding the results of the ArtsMarket visitor survey. Dr. Hager mentioned other research data for the Task Forces in developing their KRAs titled "Conservation Organizations Qualitative Research;" "Education Professionals Qualitative Research;" "Minority Community Leaders Qualitative Research;" "Latino, Asian & African American Qualitative Research" also prepared by Campbell Mithun. There is a much larger store of secondary research materials should anyone need details of the main demographic reports. Ms. Maryann Beck, Dr. Hager's assistant, can provide assistance in loaning or providing these materials. Mr. Smith reminded the SPT members of earlier reports on ten or so research efforts available to assist in developing KRAs. The concept for the day's work was "think big and creatively." Mr. Smith addressed the Plan for Planning, "Part IV. Where we want to go and how we're going to get there together" on the agenda. He said, "The process is as important as the plan" and that, as the process evolves, renewed statements of the Mission and Vision will be finalized. Dr. Hager reminded the group to use sticky notes to add their comments at anytime. Graphics were displayed with definitions of Mission and Vision. Graphics for KRA definitions and some examples were also put up. Mr. Smith shared that at the December 6th Museum Board Meeting the members had breakout groups and drafted KRAs and Core Challenges. Dr. Hager reviewed and provided a handout of their suggestions. Dr. Hager presented the Core Challenges deduced from Session #3 participants' comments. The handout "Guideline for KRA Task Force Breakout Groups" was distributed to guide thinking for breakout groups. Mr. Smith advised the groups to address related topics under each Core Challenge as they develop KRAs. These topics may well become Strategies. The members were encouraged to be open-ended and to consider if more than one KRA was needed and to develop more strategies if warranted. Co-chairs were assigned for each Task Force, comprised of one staff person and one Board member. The rest of the SPT members selected the Task Force in which they would participate. A model for writing KRA statements previously distributed was referred to, titled "Full Circle--The Natural History Museum For the 21st Century." The Core Challenges assigned to the Task Forces, and the KRAs which came from their discussion, were presented after Task Forces' meetings: CORE CHALLENGE #1A - We do not have outreach programs that serve our entire region
Challenges identified by the SPT that led to the above core challenge:
Co-Chairs: Ms. Shelly/Ms. Chandler (with Dr. Hager, Dr. Fege, Dr. Hambleton, Mr. Trumpfheller, Mr. Page)
Key Result Area
Potential Objectives/Strategies:
CORE CHALLENGE #1B - We do not have adequate exhibits
Challenges identified by the SPT that led to the above core challenge:
Co-Chairs: Ms. Shelly/Ms. Ducheny/Mr. Bundy (with Dr. Hager, Mr. Sharp, Ms. Clark)
Key Result Area
Create an engaging, relevant, memorable exhibit experience founded on the real thing and inspiring action.
Potential Objectives/Strategies:
CORE CHALLENGE #2 - We do not have adequate research teams and culture
Challenges identified by the SPT that led to the above core challenge:
Co-Chairs: Dr. Deméré/Ms. White (with Dr. Hager, Ms. Bingham, Dr. Engstrand, Dr. Cato) Key Result Area Build and expand our research culture both internally and externally to strengthen and capitalize on our scientific niche. Potential Objectives/Strategies:
I. Establish a clear identity of our scientific niche.
II. Define and develop the infrastructure to support quality research.
III. Establish ourselves as a leading research institution and forum for scientific discussion and cooperation.
CORE CHALLENGE #3 - We do not have the management/leadership infrastructure for the future Challenges identified by the SPT that led to the above core challenge:
Co-chairs: Mr. Benard/Mr. Roncaglia (with Dr. Hager, Ms. Bruder) Key Result Area Create management and leadership that is supportive, skilled, innovative, creative, flexible and participatory, to achieve the 2012 Strategic Plan.
Rationale for the KRA:
Potential Objectives/Strategies:
CORE CHALLENGE #4 - We do not have a stable funding base Challenges identified by the SPT that led to the above core challenge:
Co-chairs: Mr. McDonald/Ms. Laddon (with Ms. Willett) Key Result Area Enhance financial stability. Potential Objectives/Strategies:
Suggested other Key Result Area candidates:
Mr. Smith led the discussion of which of the above might be strategies rather than KRAs: Ms. Shelly felt there was a need for some sort of "identity KRA." Rather than a marketing strategy for each KRA, they could be merged. She gave funding as an example. Mr. Hambleton said that the tax structure between both countries is limiting. In Mexico you cannot get a tax deduction for contributing to a U.S. program. However, there is a way to structure it to obtain Mexican funding for Mexican projects, not U.S. projects. Ocean Oasis is a good example of a partnership with the Museum and Mexico. Ms. Bingham asked what the Museum wanted to do in Mexico--kind of project, need for it, how to fund it, what a Mission statement would be for our goal in Mexico. Ms. Bingham suggested the Mexican component be addressed as a new KRA. Dr. Fege said building capacity, engagement and involvement in Mexico is important. Ms. Laddon said the Museum has done good things in Mexico; now there is an opportunity to look at them more strategically. Dr. Hager made the point that we agreed awhile back that everything we do should include Mexico; therefore, Mexico should be across all KRAs. Mr. Smith suggested the KRAs be reduced to no more than six and to look at some candidates as possible objectives or strategies. Dr. Hager referred back to Mexico and said that when trying to get funding for Mexico programs, there was great difficulty for Mexican philanthropists to fund U.S. programs, even if it benefited Mexico. The solution is to get general funding dollars and then share universally in a whole package where each project is funded. Ms. Bruder said a plan for Mexico is missing and needs to be designed ... cannot deal with Mexico until we know what is involved. She also said funds should not be designated until a plan is completed and felt that Mexico should be a separate KRA. Mr. Hambleton said the plan for Mexico needs to be articulated. Ms. Bingham said perhaps a new plan is not needed; instead, maybe it's time to review and integrate our presence in Mexico (as opposed to starting over). Ms. Cato felt our presence and objective in Mexico was a matter of a leadership position. Mr. Hambleton said that many things in Mexico and the U.S. are similar in terms of this institution because of the region. The only difference is that the region is in two countries. Ms. Shelly said she would welcome the combination of outreach and exhibits as a KRA and felt they would become stronger being linked. However, she felt Mexico should be its own KRA because it is not integrated yet--it is more piece-meal. Dr. Hager said that one thing was missing from the KRA which was volunteers and should be under Management/Leadership. Mr. Trumpfheller wondered if the Northern part of our region--Santa Barbara through Carlsbad--had been left out of the KRAs. Mr. Page observed, regarding Mexico, that on one hand we have an integral relationship, and on the other, Mexico is an after-thought. Dr. Hager said for ten years the Museum has struggled with the relationship with Mexico--sometimes after-thoughts, but lessons were learned. Examples were Probea which is very integrated with what goes on in Mexico, and Ocean Oasis with binational board, funding, rewards. But it is a concept the Museum struggles with. Mr. Sharp suggested that the Mexico KRA might be to evaluate and ensure that Mexico is an integral, equal partner with the Museum.
Mr. Smith then capsulated the KRAs resulting from the Task Forces:
After discussion it was decided to combine suggested KRAs #1A and #1B as listed above.
The agreed upon KRAs and leaders of each are as follows:
Mr. Smith said there was an opportunity for others to serve on Task Forces. He said that there will be two Task Force Action Planning training workshops which will be two hours (with a Task Force meeting a part of it). Mr. Smith and Ms. Carson will facilitate. Ms. Beck will inform members of the dates for these sessions based on participants' availability. Mr. Smith referred to a visual for Rationale (which explains why something is a KRA), Objectives, Strategies, Action Plans, and Cost/Benefit Analyses. This information was distributed to be used as a training kit or "roll out" for the Task Forces to follow as they complete their KRAs. Mr. Smith said that the KRA objectives and strategies are to be completed by the next session on April 23rd, 2002, and hopefully the drafting of Action Plans will be well underway. The session was adjourned at 3:55 p.m. |
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