SWOT Staff Report

Internal Strengths and Weaknesses

1. Scientific collection and research program.
2. New facility in a desirable location.
3. Talented and dedicated staff, leadership, and volunteers.
4. Quality exhibit and education programming.
5. Strong mission with a binational focus.

Weaknesses

1. Budget limitations; lack of funding; small endowment.
2. Lack of exhibits in new building.
3. Inadequate staff and vacant positions.
4. Unfinished building; compromises made during construction.
5. Management: communication, style, staff training, accounting tools, staff morale, project coordination.

Main Opportunities and Threats

1. Growth in the region.
2. Increased public demand for scientific literacy; increased importance and popularity of environmental issues.
3. Binational position; relationship with Mexico; future collaborations and coalitions.

Threats

1. Economic downturn and rising costs.
2. Competition for leisure time.
3. Infrastructure of San Diego City and County: traffic, parking, security concerns.

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