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Strategic Plan, 2002-12   (You will need Acrobat Reader to view or print these documents in Portable Document Format (PDF). May also take longer to open.)
      • Executive Summary  (33 pages)
      • KRA1. Public Programs  (62 pages)
      • KRA2. Research  (35 pages)
      • KRA3. Management  (15 pages)
      • KRA4. Marketing and Identity  (13 pages)
      • KRA5. Relationship with Mexico  (7 pages)
      • KRA6. Enhance Financial Stability  (55 pages)

Future Permanent Exhibits Front End Research
      • Summary Focus Groups Report
      • Complete Focus Groups Report (PDF format - May take longer to open.)
      • Visitor Interviews Report

      • Technology Committee Report
      • Technology Committee Report
      • Public Programs Committee Report
      • Staff Report
      • Volunteer Report

Research Reports
      • Conservation Experts Qualitative Report
      • Educators Qualitative Report
      • Minority Community Leaders Qualitative Report
      • San Diego Latino, Asian and African American Qualitative Report

Workshop Reports
      • Report on Scientists' Strategic Planning Meeting in La Paz (full report coming)

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